Prior to produce the final Liberez Emilies VR experience, Cineteve and France Televisions wanted to create a prototype to experiment about what could be achieved in designing a VR/IRL cooperative experience.
After some preliminary work in order to show the know how of the team, Alter Equals was selected as the company in charge to develop the VR part of the experience in cooperation with Exzeb for the artistic part..
During the project, Cineteve was given the opportunity to showcase the prototype at the festival I love Transmedia. So the testing prototype became in a matter of days a more ambitious project with a very tight deadline.
Fortunately, every teams were very motivated and willing to make the reshaped project happen. The task was not easy but depending on the audience unvaluable and positive feedback during the festival, it was definitely worth it.