Cinecitta World photorealistic 3D reconstruction of a complete street

Alter Equals was in charge of capturing and recreating in 3D a dozen of buildings with all details and high resolution textures for Cinecitram, a ride attraction of Cinecitta World theme park.

Kazoo Creative hired Alter Equals Ltd to recreate more than 100 meters of street in all details including more than a dozen of buildings, road, pavements and signs. Exact nature of the buildings is not explained to avoid to spoil the attraction for Cinecitta World's visitors.

Here is Cinecitta World's description of the attraction: "The IMMERSIVE TUNNEL attraction consists of a series of cars that resemble a classic tourist tram. You’ll be surrounded by a screen upon which an original and thrilling 3D film will be projected."

Because the immersive tunnel is a high resolution panoramic and 3D projection, it was not possible to deliver all of these features using a conventional camera shooting. So all the buildings had to be recreated in high quality photorealistic 3D by Alter Equals Ltd.

Once the street was recreated, Alter Equals Ltd delivered all the models and textures to Kazoo Creative. With those assets, Kazoo Creative and its partners took charge of the ride animation.